The logo is inspired by one of Rome’s famous historical monument, the Pantheon. The design is set to be simple and minimalistic. Within the middle of the logo is a compass with an arrow passing through signifying travelling.  Wanting to go for a bright and cheerful design, the color yellow is chosen.
Tourism is one of the fastest-growing industries in the world. The city Rome of Italy is chosen as the subject of the city planning guide due to its popularity. Rome, Italy is full of history and attractions for tourists of all ages. Warm colors were chosen for the color palette due to the cobblestones and ancient history and buildings of Rome. The footprint pattern is incorporated to signify that the best way to travel in Rome is by foot. Images and interactive components are incorporated to give more visuals for the guide. The illustrative map is designed in a simple form that shows the main attractions and affordable restaurants in Rome.
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