Catawba Science Center is looking to rebrand its maker space, Foothills Col-LAB-oratory. The logo is inspired by the themes chosen to represent the space (Motion, Balance, Magnets, and Build) and STEM. The color palette is chosen due to the maker space’s colors and is incorporated into the logo. Within the logo, four major icons are chosen to represent the themes. Each icon is chosen due to its recognizable features among the target audience. STEM is represented by a beaker and inside the beaker are the foothills representing the maker space’s name “Foothills” with the gear placed behind the foothills representing the sun and the theme “build.” The new branding will inspire and challenge children while highlighting STEM careers in the Foothills area.
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