Cortipril

The drug Cortipril is used in helping to treat depression and anxiety. The logo for Cortipril was based on the symbol for depression, a semi-colon. The color palette chosen is yellow and lime green, giving off a bright and light feeling to the packaging, also correlating with the purpose of the drug. The catchphrase, “Live happy, Be happy,” nods back to the purpose of the drug in treating depression and anxiety. The inspiration for the trade show booth design to attract customers is an art theme where customers can come and paint, expressing their mood/emotion. The backdrop used for the booths is the famous painting, Starry Night, by the famous painter, Van Gogh. Most of the booths’ colors are blue, giving off a calm yet relaxing atmosphere.
↑Back to Top